JUST MIX IT
NIKE JUST MIX IT CAMPAIGN
JUST MIX IT
Nike as most know is a popular brand targeting the athletic audience. Nike’s purpose is to motivate beyond just the game, but to achieve obstacles within your life. Their creative slogan “Just Do It”, followed by their iconic swoosh is worth a thousand words. Nike’s goal is to get everyone involved and to make a difference in your life as well as others. Allowing people to push and exceed their limits because the prize is more than just winning the game but it is winning life! Nike is taking current customers as well as new customers in a new direction hoping to make a global impact. The new idea Just Mix It, still followed by the swoosh split in half is allowing Nike to reach out to others in need. Allowing children who may come from nothing to know that if they work hard enough they can still achieve their dreams and that they can hang in there till the final round. Nike hopes to get as many people involved in these movements. Nike always stands by what they say, and now it is Nike’s turn to make a goal and achieve it!
JUST MIX IT COLLECTION
For every pair of shoes in Nike’s Just Mix It Collection that you purchase, 50% of the cost will go to buy a pair of Nike’s for a child in an orphanage. All of Nike’s sneakers in their Just Mix It Collection are mismatched sneakers. Mismatching the shoes allows you to put yourself in their shoes, you will always have a part of them with you. There are a variety of colors and styles to choose from including our most popular sneakers such Lebrons and Nike Frees. – When purchasing shoes you have a choice to get Nike’s with a sensor that fits right into your sneaker comfortably and tracks your steps and syncs it automatically to any Apple and Samsung device.
MIX METER
When people track their steps through the Nike app, they will automatically be synced to Nike’s website allowing you to know how many steps people are taking in the right direction world wide. The Nike step tracker application allows you to set goals and helps you accomplish them through inspirational quotes that will pop up.
SNAP AND SHARE
Through the Nike app as well as other social media using the hashtag #JUSTMIXIT you are able to post and share this movement with others. Nike just introduced their new feature through the Nike application where you can see people participating in this movement world wide right on the Nike app. This app is located in iTunes as well as Playstore, also a link to the social media sharing is on the Nike website.
JUST MIX IT PACK
When you purchase a pair of sneakers from Nike’s Just Mix It Collection you will receive a gift as Nike’s Thank you for helping support the cause. You will receive a:
- Pamphlet: talking about movement,
- Nike water bottle,
- Bracelet: the child benefited with receive one as well
- Kaleidoscope: Go to the website on the pamphlet, then insert cell phone to the back under the flap. Then look through the scope and watch inspirational videos of the children enjoying the shoes that your purchase allowed them to receive
