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LIVE IN COLOR.

I was able to incorporate the Pantone swatches into Sherwin Williams interior and exterior paint swatches. The monochromatic color pallet was effectively and beautifully used throughout this booklet.

Sometimes people see a monochromatic color pallet as intimidating or that you are excluding the rest of the colors, but it can actually result in a pretty fascinating aesthetic. Monochromatic color options give you a chance to be extremely creative only using one color! How amazing is that?

The unique layout and booklet allows the Sherwin Williams brand to branch ou while still feeling like their brand. The combination of the Pantone swatches and the paint swatches captures the essence of the beauty of color.

Pantone and Sherwin choose to take it a step further, beyond the palette and really pushes the process and journey of creating a beautiful home and what that feels like. From picking the color swatches to creating your beautiful home. The typography and imagery moves you through each page, taking you on a beautiful monochromatic colorful journey.

Most paint books are really big, but this booklet makes it very portable, and allows you to continue exploring on the go. The balanced composition of the color, paint swatches, typography, and imagery allows for a beautiful overall booklet design.

The book takes you on a journey and educates you the entire way from color puns to the monochromatic color swatches, by the time you reach your destination Sherwin Williams and Pantone will keep you satisfied!