KINETIC KONNECTIONS

dive into bathtime

Cleansing Creatures turns everyday bath time into a playful underwater adventure. Our colorful collection of bubble baths, shampoos, body washes, and hand soaps is designed to make getting clean fun for kids while staying gentle for everyday use. Each product features a unique sea creature character and fun “Fin Facts” that spark curiosity about the ocean. At Cleansing Creatures, we believe bath time should be a moment of imagination, discovery, and bubbly clean fun for the whole family. Bath Time, Reimagined

Drift Back Splash Ahead dive into bathtime. design process The Cleansing Creatures project followed a user-centered design approach, focusing on creating a playful yet intuitive experience for both children and parents Drift Back Splash Ahead Designing from Product to Play 01. research & discovery Research focused on how children and parents interact with bath products, from packaging to digital browsing. Insights helped shape a cohesive experience where playful bottle designs, character storytelling, and an easy-to-use mobile interface work together to enhance product discovery and engagement. Drift Back Splash Ahead From Bottle to Experience 02. Wireframing & Ideation Wireframes explored how to translate the visual storytelling of the Cleansing Creatures packaging into a clear and intuitive mobile experience. Early concepts focused on organizing products, character features, and educational elements into a simple, engaging user flow. Drift Back Splash Ahead Bringing Creatures to Life 03. UI Design & Prototyping The UI design brought the packaging to life digitally through vibrant ocean-inspired colors, playful typography, and character-driven visuals. Prototypes ensured a seamless connection between the physical products and the mobile experience, allowing users to explore, learn, and shop with ease. Drift Back Splash Ahead Refining the Splash 04. Testing & Refinement Testing focused on how users interacted with both the product presentation and the mobile interface. Feedback guided refinements to improve navigation, highlight product features, and ensure a smooth, engaging experience that connects packaging, storytelling, and shopping.

Cleansing Creatures connects with families through social media by sharing product highlights, creature characters, and fun bath-time inspiration. Make a Splash Online

HOMEPAGE 01 The homepage welcomes users into a playful underwater world, introducing the brand’s sea creature characters and bath products. Bright visuals guide visitors to explore the collection, learn about the creatures, and shop their favorite bubbly bath essentials. collections 02 The Cleansing Creatures collections showcase a variety of bath-time essentials, including bubble bath, body wash, shampoo, and hand soap. Each product is part of a playful lineup designed to make bath time fun while offering gentle, everyday cleansing options for families. Creature Cove 03 Creature Cove is the home of the Cleansing Creatures product collection. Here, users can explore a variety of bath-time essentials, from bubbly bubble bath and gentle body wash to shampoo and hand soap, all designed to make bath time fun, playful, and squeaky clean. Creature Cove 04 Creature Cove is the home of the Cleansing Creatures product collection. Here, users can explore a variety of bath-time essentials, from bubbly bubble bath and gentle body wash to shampoo and hand soap, all designed to make bath time fun, playful, and squeaky clean. fin fact 05
Each Cleansing Creatures bottle features the name of its sea creature character on the side, helping bring bath time to life. These playful characters add personality to every product, making bath time more fun and engaging for kids. Splashin' Sidekicks 06 Each Cleansing Creatures bottle features the name of its sea creature character on the side, helping bring bath time to life. These playful characters add personality to every product, making bath time more fun and engaging for kids. desktop dive 07 The Cleansing Creatures desktop experience expands the playful underwater world into a larger, more immersive layout. With more space to showcase vibrant visuals and product collections, users can easily explore the brand, learn about the sea creature characters, and shop bath-time essentials in a fun and engaging environment. desktop dive 08 The Cleansing Creatures desktop experience expands the playful underwater world into a larger, more immersive layout. With more space to showcase vibrant visuals and product collections, users can easily explore the brand, learn about the sea creature characters, and shop bath-time essentials in a fun and engaging environment. {{current_slide_index}} of {{total_slide_count}} prev next Jessica Morgan I walked into the salon feeling unsure of what I wanted, and I left feeling like the best version of myself. Ethan’s attention to detail and creativity are unmatched—I’ve never loved my hair more! {{current_slide_index}} of {{total_slide_count}} prev next Jessica Morgan I walked into the salon feeling unsure of what I wanted, and I left feeling like the best version of myself. Ethan’s attention to detail and creativity are unmatched—I’ve never loved my hair more! arrow_forward DIVE DEEPER / Swim Back Dive In